eBay Selling Auction
Description
Once you've drawn
the buyers in with your title, the next thing to do is to
tell them all about your item with the
description.
At its heart, your
eBay item description is an ad. Without making it too
obvious, you should be writing sales copy. You're trying
to get buyers excited about your products, and that's
usually hard - but on eBay, if you have the right thing
to sell and give enough details, the buyers almost excite
themselves. That's the way to make money on
eBay!
Selling on eBay Technical
Details
Include every technical detail you know,
including the item's manufacturer, its condition, how big
it is, where and when it was made, its history, and
anything else special about it. Don't be too boring,
though: the best descriptions are written in friendly,
conversational language, and show a real knowledge of the
item. Whatever you do, make sure you tell the
truth!
Remember that most of the people who'll be
buying your item on eBay will be just as knowledgeable
about it as you are, if not more - this is their hobby,
and they're experts. Don't feel like you need to explain
the basics of the item: just go into as much technical
detail as you can. As a rule, don't write anything in the
description if you don't know what it means, as the
chances are someone will, and if you've got it slightly
wrong then you'll look like you don't know what you're
talking about.
Interesting Details To Increase
Your eBay Sales
You might find that you enjoy writing a few
things about how you got the item, why you're selling it,
and who you think might like it. This isn't strictly
necessary, but it gives your auctions some character and
a personal touch, and can make people more likely to
trust you. People might wonder what you're doing selling
500 CDs all at once, and if you tell them the reason,
then they'll feel reassured that nothing dodgy is going
on. If you're selling them because you're having a baby
and you need the space, just say so.
Write as Much as You Can To
Make more Sales On eBay
Leave nothing out of your description, even if
that seems to you like it makes it cumbersomely long.
There is no way you can be too thorough: someone,
somewhere will appreciate that you took the time to write
the extra information.
Don't assume that anyone who wants extra
information will email you to ask a question: many eBay
buyers are shy and won't do it. Think of questions that
buyers might have and add the answers to your
description, as people generally tend to ask the same
questions over and over again.
Each time a buyer does email you
with a question, you should both answer their question and
update your description so that it will include the answer next
time. If people ask questions that are answered in the
description, try putting these parts of the auction on a line
alone, or in bold, to make them easier to notice. Here are some
extra tips to make more money on eBay
by increasing your selling
response.
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