How to writte a great eBay
selling Auction
Trying to be help
your buyers find your auctions can be a truly daunting
task. Most people only search eBay by title, not by
description, and that means that you only have those 55
characters of the title to cover all the possible search
terms.
Don't bother with eBay
clichés
There are plenty
of eBay auction titles that say things like "Super rare
camera wow look low price". These are stupid things to
put in your title, as no-one is going to search for them.
As a result you will not sell anything and so won't make
any money on eBay.
Think like an eBay buyer
If you were
looking for your item, then what exactly would you type
into that box? If you think it'd help, try searching
yourself to find someone else selling your item on eBay.
What were the first things you thought of
typing?
Think like other eBay
sellers
Keep an eye on which sellers are doing best with
items like yours, and try to copy their title styles - if
it works for them, it can work for you.
You should be sure
to write the item's brand and specific model number in
the title, as people will often search only for this
information. Make sure that you also say exactly what the
item is.
A few
examples:
"Dell Latitude
Laptop P3 500mhz Notebook PC Computer"
If you know about
computers, you'll know instantly what this eBay auction
is selling. It has manufacturer (Dell) and product line
(Latitude), followed by a few technical specifications
(P3 500mhz is the processor speed). Notice also that the
title includes the four words 'laptop', 'notebook', 'PC'
and 'computer', as the seller wants people looking for
any of those words to see his auction.
"OASIS Don't
Believe the Truth CD Album (New)"
This auction for a
CD is well formatted: it gives the artist name in capital
letters, followed by the album name. It then manages to
include the two key words 'CD' and 'album', as well as
the word 'new' - that means that anyone searching for
'new oasis cd', 'oasis new album' and so on will find
this auction.
"1840 Penny Black
stamp, certificate, four margins"
Here's a slightly
more obscure one, from the exciting world of stamp
collecting. A penny black is one of the oldest and most
famous stamps. It uses a few key words that collectors
will consider important: 'four margins' indicates that
the stamp has been cut out with some margins around it
and so isn't damaged, and 'certificate' tells you that
the item has a certificate of authenticity - it's a real
penny black. Remember to use every bit of space to
squeeze in as much important information as you can in
the title.
A great auction title
is not enough to make money on ebay, you also need to know
how to increase your eBay
selling response.
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